ARLINGTON, Texas – University of Texas, Arlington (UTA) Athletics and adidas have announced a multi-year partnership with BSN SPORTS as the exclusive supplier of official adidas uniforms, apparel, footwear, accessories and equipment of the Mavericks. The agreement takes effect on July 1.
"This is a transformative moment for UTA Athletics," said
Jon Fagg, UTA Director of Intercollegiate Athletics. "adidas is one of the most respected brands in the world, and its core values—courage, ownership, innovation, teamplay, integrity, and respect—closely reflect our own. At a pivotal time in collegiate athletics, this partnership positions us to redefine the student-athlete experience and elevate UTA Athletics to new heights."
The partnership will provide Mavericks student-athletes and coaches with access to elite performance products, expanded brand visibility and enhanced program support while aligning UTA with one of the world's most recognizable athletic brands.
adidas' partnership with UTA and it 16 Division I sports and more than 250 student-athletes, marks another chapter in the company's ongoing investment in college athletics, empowered by the belief that sport has the power to change lives. All eligible UTA student-athletes will be able to join the brand's historic NIL Ambassador Network, which gives all student-athletes at adidas-partnered Division I schools the chance to benefit from their Name, Image and Likeness.
BSN SPORTS, a premier distributor serving more than 1,100 collegiate programs, will manage the logistics and supply chain for UTA's athletic programs, ensuring the Mavericks remain at the forefront of sports innovation and style through timely access and delivery behind every order.
"We're proud to partner with UTA Athletics and adidas as the Mavericks enter this exciting new chapter," said Todd Northrop, vice president of Collegiate Select at BSN SPORTS. "UTA has built tremendous momentum, and our team is committed to providing the products, service and support needed to help Mavericks student-athletes and coaches perform at the highest level."
The UT Arlington-adidas-BSN SPORTS partnership brings together three organizations synonymous with excellence, high performance and innovation.
UTA teams have amassed more than 100 conference championships and have made over 80 team appearances in NCAA Tournaments. Nearly 175 Mavs have been named All-Americans, UTA athletes have won three national championships, and the department has had representation at 11 of the last 14 Olympic Games, winning three gold medals and a silver.
About adidas
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach, Germany, the company employs more than 62,000 people across the globe and generated sales of €23.7 billion in 2024. For more information, please visit www.adidas-Group.com.
About BSN SPORTS
BSN SPORTS is a leading distributor and manufacturer of sporting goods apparel and equipment that serves more than 1,100 collegiate partners nationwide. With a focus on game-changing partnerships, one of the widest selections of private and leading brands, and a one-stop-shop model, BSN SPORTS has helped elevate team sports participation for more than 150,000 teams and organizations nationally at all levels of competition since 1972. For more information, visit BSNSPORTS.com.
About the University of Texas at Arlington
The University of Texas at Arlington is a growing research powerhouse committed to life-enhancing discovery, innovative instruction and caring community engagement. An educational leader in the heart of the thriving North Texas region, UT Arlington nurtures minds within an environment that values excellence, ingenuity and diversity. Whether providing an unparalleled education for its more than 56,000 students or addressing important societal challenges, the University is in the business of improving the quality of life in Texas and beyond.
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