ARLINGTON, Texas – UT Arlington Athletics has announced a partnership with FanWord, the leading AI technology & storytelling company in college sports, to expand its digital content strategy by highlighting the stories of Maverick student-athletes, coaches, alumni, and supporters. 

The partnership will provide UTA Athletics with FanWord Assist, an innovative storytelling platform designed to help athletics communications departments create more engaging feature stories and digital content while increasing efficiency and expanding the reach of student-athlete, coach, alumni, and donor content.

As the demand for timely, high-quality digital content continues to grow across college athletics, the partnership will allow UTA Athletics to produce more in-depth stories that celebrate the people behind its programs while strengthening connections with fans, alumni, recruits, and the Arlington community. FanWord Assist will complement the department's existing communications efforts by streamlining the storytelling process and creating additional opportunities to share the voices that make Maverick Athletics unique.

"At UT Arlington, our story is defined by the people who wear the Maverick uniform and those who have helped build our tradition," Director of Intercollegiate Athletics Jon Fagg said. "Every student-athlete, coach, alum, and supporter has a story worth telling. FanWord gives us another valuable tool to share those stories in an authentic way while allowing our communications team to work more efficiently. This partnership reflects our continued commitment to elevating the Maverick brand, celebrating the accomplishments of our programs and strengthening our connection with the UTA community."

FanWord partners with more than 250 NCAA institutions and conferences nationwide to help athletics departments create authentic, engaging stories at scale. Through the partnership, UTA Athletics will feature student-athlete spotlights, coach profiles, alumni features, donor stories, and behind-the-scenes content that offers a deeper look into the individuals who define Maverick Athletics.

"We're thrilled to partner with UT Arlington Athletics to help tell the stories that define the Maverick experience," Christopher Aumueller, CEO of FanWord, said. "Every student-athlete, coach, and alumnus has a unique journey, and we're honored to help bring those stories to life in a way that strengthens connections across the Maverick community. We look forward to helping UT Arlington tell more stories, more efficiently, while showcasing the people who make Maverick Athletics special."

The partnership further enhances UTA Athletics' commitment to providing engaging, people-centered content that reflects the department's mission and values while celebrating excellence on the field, in the classroom, and throughout the community.

Fans can read the latest Maverick feature stories by visiting UTAMavs.com and following UT Arlington Athletics on its official social media platforms. 
 
ABOUT FANWORD
FanWord is the leading AI technology and storytelling company in the college sports industry and works with more than 200 athletics organizations across all levels. To learn more about FanWord's software, FanWord Assist, click here.

FOLLOW THE MAVS
For up-to-date news, photos, and videos, follow UTA Athletics online at UTAMavs.com or via several social media accounts on Twitter @UTAMavs, Instagram @UTAMavs, and Facebook /UTAMavs