UT Arlington graduate and former softball player Brittany Wyllie Cole is in her fifth year with UTA Athletics. She is currently in her second year as Assistant Director of Communications and Social Media after serving as Assistant Director of Communications from 2021-23.
Currently, Wyllie is responsible for developing and implementing UTA Athletics' social media content strategy while continuing to serve as the primary contact for UTA softball and women's golf. Along with collaborating with members of the Creative Content Team - communication, video, and graphics - to execute goals, she is also responsible for establishing and managing the department's social media calendar, content schedule, and posting. Wyllie is in charge of creating and maintaining a consistent and strong voice on all social media platforms, keeping up with emerging trends, and providing analytical reports in order to grow each account's number of engagements, impressions and followers.
In her three years of service, Wyllie has guided UTA Softball's X account to nearly 11,000 followers - the most followed sport's account across athletics.
Originally, Wyllie joined the UTA Athletics Communications staff in February of 2021 as the Communications Coordinator and was elevated to Communications Assistant in August 2021. A year later, she was promoted to Assistant Director of Communications in August 2022.
Prior to her time with UTA Athletics, Wyllie served as an academic mentor for student-athletes at UTA, and also coached a 12U softball team out of Allen while giving playing lessons.
Over her four years with the Mavericks, Wyllie served as a captain for the softball team. In the 2019 season, Wyllie was a member of the NISC National Championship team which was the first team national championship in UTA history. From 2018 to 2020, Wyllie was named to the Sun Belt Academic Honor Roll. At the 2019 Getterman Classic at Baylor, she was one of four players who were awarded All-Tournament Team.
Off the playing field at UTA, Wyllie had the opportunity to be a sports anchor, news anchor and live reporter for UTA News as well as be a host for UTA Radio.
A native of San Diego, Wyllie earned her B.A. in Broadcasting with a minor in Business from UTA in 2020.
Wyllie and her husband, Zach - current UTA men's golf assistant coach and former UTA student-athlete - just recently got married in July of 2024.
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