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Dream City Sports UTA

General By: Jason MacBain (@JaBain)

Arlington-Based Dream City Sports To Provide NIL Opportunities To UTA Student-Athletes

ARLINGTON – Dream City Sports, a cutting-edge marketing agency dedicated to nurturing student-athletes and guiding them toward successful professional careers, has officially launched its Name, Image and Likeness platform to provide NIL opportunities for UT Arlington student-athletes.

Founded and managed by esteemed UTA alumni Brian Jones ’04 and Scott Parsinen ’94, Dream City Sports is poised to revolutionize the way Maverick student-athletes prepare for, and excel, in their professional journeys by connecting them with marketing and promotional endeavors to help expand their personal brands.

We are thrilled that Dream City Sports shares our passion and dedication for empowering UTA student-athletes, and we believe strongly that Scott and Brian will help elevate their profiles. This is a tremendous resource which exists in our backyard that individuals and business enterprises can get behind to provide our student-athletes with unprecedented NIL opportunities, mentorship and educational support.
Jon Fagg, UTA Director of Athletics
Dream City Sports is an extremely valuable and key asset that is now available to UTA student-athletes. It is imperative in today’s ever-changing NIL landscape that organizations like Dream City Sports administer aid to our student-athletes and help them maximize their potential to keep UTA Athletics competitive and successful. We encourage anyone who is interested to learn more about what Dream City Sports can offer and get involved to benefit all UTA student-athletes.
KT Turner & Shereka Wright, UTA Head Men’s & Women’s Basketball Coaches
To Learn More About Dream City Sports & Get Involved, Visit DreamCitySports.com.

With an unwavering commitment to excellence, Dream City Sports seeks to bridge the gap between raw talent and professional success. Leveraging the wealth of knowledge and experience gained from their time at UTA as students and alums, Jones and Parsinen bring a unique perspective to the student-athlete development that combines mentoring and insights from subject-matter experts, along with a deep understanding of the sports industry.

“At Dream City Sports, we believe that every student-athlete possesses the potential to reach the pinnacle of their careers in and out of competition,” stated Jones, who is known for his tech acumen. “Our mission is to provide tailored guidance and resources that empower UTA student-athletes to make informed decisions and showcase their talents to the world.”

Dream City Sports distinguishes itself by fostering a holistic approach to student-athlete development. Through personalized mentorship, training programs and strategic brand building, the agency empowers student-athletes to not only excel in their chosen sport, but also establish themselves as influential figures. The agency’s commitment to excellence extends to its roster of partners, collaborators and advisors through a network of seasoned professionals.

“Navigating the complex landscape of business and community relations can be daunting while competing athletically and also completing a degree,” added Parsinen, a passionate and involved Arlington community member with great interpersonal skills. “That’s where Dream City Sports steps in to offer a comprehensive support system that encompasses skill development, brand development and management to set UTA student-athletes on a trajectory of long-lasting success.”

Dream City Sports invites athletes, sports enthusiasts and industry stakeholders to join hands in positively shaping the futures of UTA student-athletes. The agency is prepared to redefine student-athlete development and contribute to the growth of a new generation of sporting icons, starting in Arlington, Texas – America’s Dream City.

Follow Dream City Sports on X (@dreamcitysportz), Instagram (@dreamcitysportz) and Facebook (Dream City Sports) for the latest updates and insights.

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